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Guest Post: 4 Google Analytics Metrics Every Business Owner Should Monitor

This guest post is written by Kevin Pike of Rank Fuse Analytics, an ECJC workshop presenter. To get more of Kevin’s insights in-person, register to attend his workshop on September 24th

Google Analytics can provide business owners with a lot of valuable information—but sometimes, it can feel like a little too much! Have you ever wondered what reports you should be looking at to get the best picture of how your business is performing? Perhaps you’re not sure how to tell if the SEO, social media, email, or digital advertising campaigns are actually succeeding. Or, maybe you are more ROI focused, and simply want to better understand revenues from marketing. Read more