Guest Post: 4 Google Analytics Metrics Every Business Owner Should Monitor

This guest post is written by Kevin Pike of Rank Fuse Analytics, an ECJC workshop presenter. To get more of Kevin’s insights in-person, register to attend his workshop on September 24th

Google Analytics can provide business owners with a lot of valuable information—but sometimes, it can feel like a little too much! Have you ever wondered what reports you should be looking at to get the best picture of how your business is performing? Perhaps you’re not sure how to tell if the SEO, social media, email, or digital advertising campaigns are actually succeeding. Or, maybe you are more ROI focused, and simply want to better understand revenues from marketing. Read more

The difference between “brand decisions” and “business decisions”

Entrepreneur Resources and Entrepreneurship Education Brand

Did you miss last week’s workshop on Brand Positioning with Grant Gooding? A local blogger recapped his experience and some interesting take-aways on DownHouseSoftware. Read more about what he thought was the most thought-provoking part of Grant’s presentation: Read more

Statement on the appointment of CEO George Hansen to secretary of the Kansas Department of Commerce

George Hansen

The following statement may be attributed to:

Melissa Roberts – Marketing Director, Enterprise Center in Johnson County

“The Enterprise Center in Johnson County is proud to congratulate CEO George Hansen on his appointment to secretary of the Kansas Department of Commerce and urges the Kansas State Senate to undertake a speedy confirmation process.” Read more

5 ways to find out if startup life is right for you (without quitting your day job)

Are you entrepreneur material? You don’t have to quit your job to find out.

Taking the leap from a more structured environment to freedom and responsibility of entrepreneurship isn’t easy. When I think back to the day that I made the decision to quit my job and start a business, one of the things I most desperately wanted was a way to test the waters.

If you’re in the same state of mind, don’t worry. Today, there are a bevy of “startup intensives” that can give you the chance to try out the startup grind for a day, a weekend or a week at a time. These events, held frequently throughout the year, can help you decide if starting up is right for you.

Read more

Guest Post: 10 SEO Tips For Startup Companies

Phil Sinlgeton

This guest blog post comes to us from Phil Singleton of Kansas City SEO, an ECJC workshop presenter. To hear more of Phil’s expertise, keep an eye on our upcoming classes for one of his SEO workshops! 

 

Just because you’re a startup doesn’t mean you can ignore Google or search engine optimization. The right SEO strategy can propel your business to unimaginable heights.

Yet, tf you don’t have the right strategy early on, SEO is going to be an infuriating process.

This blog post will clarify the process of creating such a strategy. We’ll go through exactly what you need to do to create a winning outcome. By the end of this article you should know what needs to be done, and in what order.

Read more

Mid-America Angels nominated for Silicon Prairie “Investor of the Year” Award

It’s that time of year–the time when entrepreneurs and supporters from across the Silicon Prairie gather to crown our greatest innovators and brightest stars.

This year, the Mid-America Angels investment network is honored to be one of five groups nominated for the Silicon Prairie News “Investor of the Year” award. We’ve been a mainstay capital provider and leader of many Silicon Prairie seed and Series A rounds since 2006. In less than ten years, MAA members have invested over $15 million in regional startups including EyeVerify, Aratana Therapeutics, Bulu Box, Rawxies and Zave and Rhythm Engineering. Read more

6 Ways To Become a Startup Community Hero (for non-entrepreneurs)

advice for startups on startup community leadership tips

 

This post was originally published by Startup Grind.

In my work at an entrepreneurial service non-profit in the Kansas City startup community, I get to meet many passionate, community-minded people each day. Often, those people have no connection to our startup community, other than a desire to help and support those “grinding it out “ as entrepreneurs. In that situation, many people find their way to organization like mine to seek advice on how to best support entrepreneurs. Others, while equally well-intentioned, strike out to provide resources to startups on their own.

It is been said by Robert Burns, John Steinbeck and many others that, “the best-laid schemes of mice and men often go awry.” The best-laid schemes of those engaged in the entrepreneurial world often go awry, too. That is why entrepreneurs spend hours reading The Lean Startup and Steve Blank’s blog, testing their assumptions, interviewing customers and sometimes “pivoting” at the last possible minute. Understanding your customer is paramount to success in the minds of many entrepreneurs.

Read more

Guest Post: 3 ways pitching to private investors is different than pitching your company at 1 Million Cups

Guest post by Jeff Shackelford 

In the world of entrepreneurship, the number of times each day that you have to describe your business can be overwhelming. In Kansas City, we’re lucky to have programs like 1 Million Cups, a weekly gathering of local entrepreneurs. These programs help knit together the startup community, publicize early-stage companies, and help startup receive and implement early feedback and advice.

Read more